Lecturers of the Institute of Innovative Technologies and Public Administration Management Department took a certified online training course on the basis of the program Digital Marketing Foundation, London School of Digital Business
The training course was held in English and included the study of theoretical material, as well as intermediate and final testing aimed to assess the knowledge acquired by the trainees.⠀
The theoretical material included into the program was based on the topics listed below:Digital Marketing Planning;Components of an integrated digital marketing process;Elements of digital marketing, the characteristics, advantages and disadvantages thereof, SEO, SEM, online presence and the website, SMM, content marketing, digital branding, blogging, online reputation management, e-mail marketing, mobile marketing, video marketing , affiliate marketing, podcasting, affiliate marketing and others;Key features of modern digital transformation.⠀
The Institute for Innovative Technologies and Public Administration began working with the London School of Digital Business (LSDB) in April 2020. In May, due to the Institute administration efforts, online lectures on digital marketing were organized for students studying various areas of Administration and Economics conducted by a leading LSDB lecturer.