The students and professors of the Institute of Innovative Technologies and Public Administration took part in a webinar organized by the London School of Digital Business

On October 31, 2020, students and professors of the Institute of Innovative Technologies and Public Administration took part in the webinar “Artificial Intelligence & Customer Services Industry - Kill All Humans?” organized by London School of Digital Business (LSDB).

The Institute of Innovative Technologies and Public Administration has been cooperating with the London School of Digital Business since May 2020. In the process of cooperation, a number of professors and instructors of the Institute have had advanced training in LSDB programs in digital marketing, and students have regularly participated in webinars conducted by specialists of this educational organization.

The webinar of October 31, with the key-note speaker Mark Tindell, business architect and artificial intelligence specialist, was devoted to a number of pressing issues, and, primarily, the issue of artificial intelligence technologies used to automate business processes in marketing. On the example of Great Britain, M. Tindell assessed the impact of artificial intelligence on digital marketing technologies, dwelt on the features of cognitive marketing, and also drew the attention of the participants to the role of artificial intelligence platforms in the transformation of modern customer-oriented marketing.